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Bang on ‘trend’ – the creation of a brand

By 23rd February 2015 No Comments

Like many local authorities, the Isle of Wight Council has been bashed almost out of existence by Tory cuts. The upshot of this is that many local services will stop being delivered. However some have got a slight reprieve with the help of external agencies. Last autumn the Isle of Wight’s youth service was outsourced to around a dozen providers under the Youth Offer. One of the organisations awarded funds to deliver youth services is the sustainable living charity The Footprint Trust.

Pinkeye Graphics has had a long and lively business relationship with The Footprint Trust and we were delighted to be asked to help with the branding for the trust’s new upcycling centre and youth cafe, which they had chosen to call ‘trend’.

We received an initial email asking us to create a poster to advertise the new service. The name, the brand colours and also the style (lowercase throughout) had already been decided on by the client. This made the job easier – and also harder, working within these constraints. Plus we only had a few days to get the artwork produced, signed off and printed. No probs!

We produced the poster – getting sign-off on our first proof – and, as is often the case, we were soon asked to produce additional publications and materials. There were loyalty cards, an invitation to the launch event, the shop front, even a rubber stamp. Because we had created various bits and bobs for the poster using vector elements and paragraph styles for the text, there was a tool box of treatments we could draw upon for these additional materials.

We then applied the design elements to the shopfront. The colours of the window frames and fascia had already been chosen by the client, and painted accordingly. We reversed the logo so that it was suitable for the black fascia background.

The cafe and upcycling centre is open Monday to Friday 3.30pm to 6pm. Check out trend’s twitter for news and events.

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